Vol. XXXVI, No. 25

July 9, 2007

This Week at Valencia

Monday, July 9

Professional Staff Leadership Team, 2 p.m., Sand Lake Center , 1-114

Wednesday, July 11

College Curriculum Committee, 2 p.m., West Campus, 6-202

Learning Evidence Team, 2:30 p.m., Winter Park Campus, TBD

Thursday, July 12

West Campus Faculty Senate, 1:15 p.m., West Campus 6-202

On July 9, watch for Valencia 's new marketing campaign to hit television, radio, Internet and print publications. The new campaign replaces Valencia 's former ads produced in 2002 that featured Valencia students and focused on "Programs for Whatever You're Into."

Campaign Goals
As in the past, the marketing campaign will serve two purposes: to establish the Valencia brand within the marketplace, and to generate new applications and support the return of current students, enabling us to meet our enrollment goals.

Underlying Message Endures
Special thanks go to the Marketing Advisory Committee members (see list below) who have worked with the Marketing and Media Relations Department to make sure that the new campaign represents Valencia's values, reflects our learning-centered approach, and is driven by research with students and prospective students. Also, key messages will continue to emphasize quality, convenience, value and transferability. Since those aspects remain the same, what will change?

An Exciting New Look and Feel, Based on Research
You will see an entirely new campaign, rooted in substantial research with current and prospective students.

Called "Education Is In," the new campaign is inspired by style and humanizes the breadth of Valencia 's programs through the use of key elements found in the world of fashion, including individuality, quality and confidence. Valencia takes on the role of a high quality designer who helps students tailor their own futures.

Television spots feature runway shows rolling out Valencia's "seasonal" collections (Fall, Spring, or Summer for use year-round) represented by 12 courses of study (including both AA and AS programs targeted in the Enrollment Plan). These courses of study are humanized through highly stylized attire. Print, radio and Internet ads will reinforce the key message.

The campaign's main theme puts the college's core audience (prospective students 18-24) at Valencia 's higher education design table, communicating the message that Valencia partners with students to empower each person to improve their life. Previews of the ads with focus groups of 18-24 year olds resulted in strongly positive feedback and helped to refine the concepts. The ads promise to communicate the message effectively to that core audience.

New Creative Use of the Web to Connect With Prospective Students
The campaign debuts a new companion Web site. It is important to note that the new site does not replace the college's main Web site. In fact, it helps to stream applicants directly to the existing www.valenciacc.edu site.

The new Web site may be found at www.EducationIsIn.com, and all of the ads in the campaign will direct prospective students to visit that site. The site provides broad overview information on Valencia 's features and benefits; enables prospective students to provide information that helps us to serve them; helps students to establish a personal connection to the college from the start; and helps each visitor to arrive at exactly the information that they need within the college's .edu site.

Want to See a Preview?
Can't wait to see the new ads? You can see a quick preview of the creative process that produced the new campaign, ending with one of the new television spots at: www.EducationIsIn.com/press/

Campaign is Within Budget
The team has been very budget conscious. Creatively involving Valencia 's own Marketing and Media Relations staff with that of the ad agency enabled us to realize substantial savings in the costs of the campaign. In fact, the creation of the new campaign and the media purchases are budgeted at the same amount as the 06-07 media purchase.

Don't be surprised if you think the campaign looks very "high end" in its production values. It is. But we managed to achieve that within a budget that is level with last year's expenditures.

New Campaign is Essential Component of the Strategic Marketing Plan
The new campaign is a central component of our new strategic marketing plan that provides a marketing communication roadmap for the college, serving as the foundation for annual communication objectives, strategies and tactics aimed at helping to achieve the enrollment plan's goals. More information about the Strategic Marketing Plan will be shared in future issues of the Bulletin .

Marketing Advisory Team Members
Appreciation is expressed to the Marketing Advisory Team members for all of their assistance:

Representing Academic Affairs
- Mike Bosley
- Tom Byrnes
- Aida Diaz
- Michelle Foster

Representing Student Services
- Nechell Bonds
- Sonya Joseph

Representing Career Service Staff
- Joanna Branham

Representing College and Community Relations
- Fiona Baxter
- Brent Nakagama

Representing Marketing and Media Relations
- Christian Campagnuolo
- Carol Traynor
- Steve Webb

Representing Senior Administration
- Susan Kelley

Note : Students were consulted through Valencia 's marketing classes and via focus groups of existing and prospective students.

Procurement News

Purchasing Card FAQ:

Q: Why should I use the Valencia P-Card?

A: Using the P-Card ( Valencia 's Master Card) saves you time by eliminating the need to complete supplier profiles, W-9 forms and having to use personal funds for college business. The P-Card is a very efficient method of procuring small dollar and routine transactions, involves less processing time and paperwork, and most suppliers gladly accept a credit card because they get paid faster. Visit the Procurement website for more information: http://www.valenciacc.edu/procurement / ProcurementCard.asp. Order your card today!!!

Toner Cartridge Scams

Beware of solicitors who call and want to send you toner cartridges. This is usually a scam. The college has contracts with all of our copier vendors which include supplying toner cartridges for the copiers. Printer toner is ordered, when needed, by departments through the Procurement Web site. We rotate the orders among several local developing companies.

Finance Banner Manuals

The most updated version of the Finance Banner Manual, along with shortcut keys, vendors and VID numbers, crosswalk of Oracle accounts to Banner accounts, etc. can be found on the Atlas Web site. Sign on to Atlas, go to the Finance tab, and under Faculty & Staff Support, Atlas & Banner Training for Staff, you will find several documents to download.

Food Services

Extra, extra, read all about it...New catering information is now available on the Web at: http://www.valenciacc.edu/procurement/FoodServices.asp

The Latest Offerings from Leadership Valencia

Circles of Belonging - Ever wonder what makes a person tick? Individual experiences play a huge part in shaping the way we interact with others and view the world around us. This in-depth interactive workshop will examine how diversity of experience impacts our interpersonal communications and relationships. Through discovery and discussion, learn more about yourself and the people around you. Participants will leave the session with an increased understanding of and appreciation for similarities and differences. July 12, 9 a.m.-3:30 p.m., CJI Auditorium, Room 100, registration code: PCOB3.

Office Management, Part 3: Stuff Nobody Ever Told Me - This conversation style session will provide an opportunity for attendees to receive hints and tips for honing office career skills. Topics covered will include the unspoken office protocol; personal responsibility; boomerang effect; professional image; and underestimating water cooler talk. Sponsored by the Career Staff Council. July 12, 2-4:30 p.m., East Campus, 3-113, registration code: POM3.

New Microsoft Office 2007 Interface -This workshop will introduce attendees to the new Microsoft Office 2007 Ribbon interface, as well as exploring features such as the MS office button, contextual tabs, and SmartArt Graphics. July 16, 10 a.m.-12 p.m., Osceola Campus, 2-142 , registration code: TNMOI-4.

Phone Mail Etiquette - This session will focus on utilizing and maximizing your Nortel phone for greater service. Learn tips on phone etiquette with ideas on how phone features can assist you in your everyday job functions! This session is sponsored by the Career Staff Council. July 18, 2-5 p.m., Winter Park Campus, Room 115, registration code: PPE.

Institutional Review Board Process - A workshop to train faculty and staff in the college's new Institutional Review Board (IRB) process. Dates are tentative. July 19, 1-4 p.m., Osceola Campus, 1-173, registration code: PIRBP-5 OR Jul 20, 9 a.m.-12 p.m., Winter Park Campus, Room 226, registration code: PIRBP-6.

To register for all Leadership Valencia classes please go to http://www.valenciacc.edu/leadership/

Interested in submitting a workshop proposal for Learning Day?  

Visit online at:  www.valenciacc.edu/learningday/planningform.asp  

Important Human Resource Information For all 10-Month Faculty

There are 26 pay periods in the academic year 2007-2008. All 10-month faculty have the option of having their base salary disbursed in 22 payments over ten months, based on academic appointment, or in 26 payments over twelve months. Once the first payroll for the academic year is processed, this option cannot be changed until the next academic year .

Human Resources has revised the way we communicate the opportunity for faculty to change their salary payment option for the coming academic year. We will post a notice, similar this one, in the Bulletin but faculty will no longer receive a mailing at their home address regarding this subject. This change will improve efficiency, save postage and trees, and reduce the number of unsolicited offerings received by mail.

All 10-month faculty will continue to have the June/July window to revise their salary payment option for the coming academic year. Faculty who wish to make a change will be required to complete a form, available online at the HR Web site, and submit it to Human Resources no later than July 31. Changes are then effective for the first payday in the new academic year.

Please contact Vicki Nelson at ext.8031 if you have any questions.

An Important Hurricane Message From Administrative Services

Florida 's hurricane season began last month and will last through November 30. We want to remind you about our hurricane policies and procedures and to ask you to join us in preparing for the 2007 hurricane season.

The National Hurricane Center warns that some part of Florida typically is threatened by a hurricane or tropical storm each year and provides information about hurricanes and other severe weather on its Web site at http://www.nhc.noaa.gov/ . During any threatening weather and hurricane season, the college monitors this site and notifies others as necessary.

If a serious storm or hurricane threatens our region, we may decide to cancel classes or close campuses. If we do cancel classes or close the college, we will place information on the college's Web site and disseminate details to local television and radio outlets. We also provide additional information and other preparedness links on our Web site to better assist you.

When a serious situation arises, we will strive to provide adequate warning to all students, faculty and staff. As in the past, we will use the West Campus Security Office as our Emergency Operations Center to coordinate mission critical services.

We encourage everyone to begin preparation now so that you will be ready if the need arises. We have taken the first step for you by providing the following Web links:

Orange County

•  www.orangecountyfl.net

•  https://ocalert.net (new)

Seminole County

•  www.seminolecountyfl.gov/dps/em

Osceola County

•  www.osceola.org

Lake County

•  www.lakegovernment.com

National Hurricane Center

•  www.noaa.gov

Department of Homeland Security

•  www.fema.gov

A Warm Welcome to These New Full-time Employees

George Ruiz , coordinator, Atlas Student Success, West Campus, SSB-213, mc 4-10, ext. 5466

Sharon Mondoro , staff assistant II, Human Resources, CJI-209, mc 3-33, ext. 8033

Melissa Poorbaugh , news and copywriter, Marketing and Media Relations, West Campus 6-308, mc 4-34, ext. 1778

Thank You

Many thanks to all for the hugs, support, and sympathy shown on the occasion of my fathers's death.

Helene Loiselle